I really enjoy social media because of the connections you can make and the information you can glean from it. At the beginning of the week, I came across New York Times bestselling author, speaker, and popular blogger Michael Hyatt on Twitter. Captured by his story of previously being the CEO of Thomas Nelson publishers to successfully transitioning as an author in his own right, I had to read his book, Platform Get Noticed in a Noisy World—A Step-by-Step Guide for Anyone with Something to Say or Sell. Since I have something to say…and sell, I dove right in to reading it. Before you X out of reading this blog, let me emphasize that EVERYONE is in sales. If you are an awkward teenager wanting to ask out the pretty girl who sits in front of you in biology class, you are definitely in sales. And son, you definitely need a platform if you want her to say, “Yes,” to a date with you. My wife who is a college counselor is selling her students on choosing the right college and their parents that she is knowledgeable enough to help them make that decision. The larger her platform, the more confident the parents and students will be in listening to her advice. Again, everyone is in sales, so I believe everyone can benefit from Hyatt’s book and I’ve only finished the Introduction. But here’s what I learned so far:
1. The competition has never been greater. (Especially from the captain of the football team who also wants to ask out that cute girl in biology class).
2. People are more distracted than ever. (Just ask my children who’ve tagged me a PDA—hole for spending too much time surfing the net on my smart/dumb phone).